August 30, 2022

Let’s have a Chatt.

Location. Location. Location. Is it everything, nothing, or somewhere in the middle?

“You’re a designer, so lucky, you can do your job from anywhere. All you need is a computer.” A phrase often said by some outside of our industry. Technically we can perform functions of a creative job anywhere. As with many professions, the industry allows for a more free-flowing commitment to a central location, whether you are part of an agency or a contractor. That leash has become far longer as we all navigated through Covid. However, where do the clients, inspiration, and relationships come from? The magic box only gets you so far (there will be another post on the misconception computers produce effective design all on their own later). Generally, you still need to build a presence, reputation, and revenue stream from somewhere.

Having a home base that carries those opportunities for income and relationships is essential for us. As professionals that must pump out thought and visuals as a product daily, being in an environment that breeds creativity is as valuable as any skill. As humans, having all of these aspects in one place that offers inspiration, adventure, and amenities, improves our capabilities as a service.

Dropping a pin.

Enter Chattanooga, Tennessee. Much like when your Spotify goes off on a rogue shuffle, and you discover a track that just clicks with you, it’s a revelation. You immediately follow the artist, start liking specific songs, and eventually, they become your standard for a morning motivator, an afternoon inspiration, or an evening reflection. Upon our first visit, it was clear Chattanooga needed to be on repeat.

Before Saint Emblem, my education and career had spanned markets like Phoenix, Spokane, Seattle, and Portland. A move from those larger West Coast markets to North East Mississippi several years ago was a significant transition on many levels, professionally and personally. I immediately appreciated the history, loyalty, and connections those in the South value while still feeling the pull of the pace and possibilities a broader region offers.

Chattanooga quickly felt comfortable, a hybrid of Southern tradition and many of the offerings that made markets like Portland, Oregon, great. On a business level…see personal level. I feel those two aspects are equally important and can have more crossover than differences. Access to the landscapes that allow us to decompress, the services that bring convenience, and the people that inspire us ultimately allow us to perform best. In my meetings with Chattanooga business and community leaders, I found aggressive but thoughtful growth as a consistent theme. That’s our agency’s philosophy and how we approach problem-solving for our clients. With the rebranding and evolution of Likemind to Saint Emblem, the flexibility to grow strategically was the backbone in choosing our next location.

Some of our spots for inspiration and indulgence.

The rationale.

On the flip side, I have heard an alternative view: “The market already has several brand/creative agencies.” As long as the Tacos are amazing, can you have too many Taco places? One of the many great things about our field is the visibility and importance of what we do is often amplified when there is a creative culture established. In my view, agencies and creative professionals often thrive when we can collaborate, socialize, and learn from each other.

The access to a wide variety of business genres that we can provide a benefit to, the talent we can work with, and a culture we can learn from made this move the ultimate no-brainer. Chattanooga has benefited from its forward-thinking, as evidenced by strong economic and population growth in recent years. As in our case, many have noticed the surge in tech and manufacturing companies relocating to or expanding operations partly due to advancements like being the first city in America to introduce community-wide 10-gigabit internet. Just as Covid forced us to re-evaluate and take notice of opportunities, Chattanooga has become an attractive hub for professionals and businesses that may have otherwise set roots in larger markets like Nashville, Atlanta, and those on the West Coast. The quality of life and centralized location regionally offers professional flexibility, vast entertainment options, and business resources, all flowing along the gorgeous Tennessee River.

Moving forward.

Our agency will use these advantages as a valuable tool for keeping existing talent at home and recruiting on the outside as we tactfully add to our staff in the future. Saint Emblem has been built with relationships in Manufacturing, Food/Alcohol Service, Retail, Financial, and Non-Profit fields. The Chattanooga market leans well to us building upon those experiences while providing many new ventures to which we can be an asset…so long as I don’t spend too much time at Five Whits Brewery. The Frieda Kettle Sour will change your life.

Although on different scales, I find many common threads personally and professionally with Chattanooga. The city has undergone an evolution in a short time, overcoming hardships and ultimately making progress mandatory over optional. Our agency has followed suit, with years of peaks and valleys and rebuilding from the ground up. Our responsibility is to move others forward, using our talent and experience as the vessel, much like the city’s attitude. Our new home offers us a wide array of thinkers, makers, and leaders, the heart of what makes any brand impactful. People working cohesively to ensure their individual successes are still forwarding the community as a whole. We look forward to pulling our weight in the Scenic City.

Location. Location. Location. For us, it is everything.



110 Somerville Ave, Chattanooga TN 37405

Way-Finding Psychology

A significant degree of science is behind the interaction of a building and its visitors. Distance to typography size ratios, line-of-sight placement, cognitive patterns, physical barriers, and design simplicity are just some considerations when building a functional way-finding strategy.

When navigating a space, visitors look for three keys: information, engagement, and efficiency. How each of those aspects is delivered is where the psychology behind user habits comes in. Information is always the primary focus; providing clear and concise directions to destinations and features is necessary for the user experience. However, it can quickly become a negative visit when visitors are left in limbo and frustrations grow over navigation. These experiences, both positively and negatively can have a direct impact on your brand.

Many tend to think inspiration is not a central need in non-retail spaces. We tend to believe the opposite. Retail requires quicker decisions and navigation. The visits are shorter in time, and the reasons for visits are less broad than those in an educational or municipal space. Engaging with audiences in spaces with repeat visitors and frequent functional needs is where your brand can play an important role. Your brand story and why it matters to the viewer should be prominently displayed in thought-provoking ways to capture imaginations, build offline awareness, and, ultimately brand ambassadors.

The ultimate goal of this experience is guest retention. The odds of gaining an audience and getting them to engage with you again via future visits, social media, purchasing, or referrals depend on your connection with them. Way-finding and brand implementation are great opportunities to showcase your care and concern toward your audience. There are also opportunities for interactivity via technologies beyond traditional signage. Digital signage, mobile device interactions, and social media opportunities can elevate viewer engagement.

The experience of getting from point A to point B in a building should be much like navigating a website, efficient. As we all navigate online experiences, they can quickly make the process of absorbing content or making purchasing decisions either smooth or mentally taxing. Now think about your space as if it’s a website; when visitors can get where they need to go quickly, it increases the odds of positive referrals and return visits, or they can get stonewalled. Their brand interaction with you can become harmful.

Strategies to incorporate properly placed visual triggers and clear communications along every path of a visitor’s journey can ensure their visits are efficient. When visitors feel unencumbered with their ability to navigate a space, it decreases the chances of frustrations and confusion when they ultimately reach their destination or interaction. The speed at which we all consume content in media these days is breakneck; we scroll fast, click fast, and type fast. These are the same audiences in your space; keep up with them.

Below are some insightful articles on branded environments and way-finding effects on visitor habits and psychology.

110 Somerville Ave, Chattanooga TN 37405

Full-Time Marketing/Communications Strategist

Employment Type:

Full-Time, In-Office


Chattanooga, TN

Job Summary:

Saint Emblem seeks an insightful, diligent, and organized Marketing/Communications Strategist to generate effective promotional strategies for our clients and agency. 

The Marketing/Communications Strategist is a hybrid role, also requiring proficiency in managing creative projects, campaigns, and client objectives. This individual will be task-driven, responsive, and take an assertive approach to problem-solving.

To succeed in this role, you must be able to research consumer and client metrics, translating this information to Saint Emblem branded campaigns. The Marketing/Communications Strategist is primarily an idea-generating position within a creative agency, making the ability to bring unique and tactful thought to the table key.

About the Agency:

Saint Emblem is a small team based in Chattanooga, TN, specializing in brand and marketing strategy. Our philosophy is that great brands are created with a story-first approach, understanding the client’s and audience’s mission and goals before ever putting pen to paper or pixel to screen. We push ourselves daily to deliver tactful solutions that take an extra step in the creative process, providing an elevated result our clients may not receive elsewhere.


  • Create adaptable marketing strategies for clients and the agency (social media, digital marketing, and print marketing) at a variety of budgets.
  • Plan, estimate, and track progress on creative campaigns, branding projects, print orders, and more.
  • Keep remote and internal team members accountable for timelines, sprints, hours, and product quality.
  • Communicate consistently with clients and vendors via email and video call to schedule calls, record issues and requests, and present project outcomes.
  • Assist in managing the day-to-day operations of creative projects to ensure they are completed on time, within budget, and to the client’s satisfaction.( is utilized for agency project management – experience with the platform is helpful but not required.)
  • Assist in the planning, execution, and management of organic social media marketing for the agency (FB, Linkedin, and IG). ( is utilized for agency social media – experience with the platform is helpful but not required.)


  • Bachelor’s degree in a related field (e.g., marketing, communications) or equivalent experience
  • 2+ years of marketing strategy and/or client communications experience preferred
  • 1+ years of project management experience preferred
  • Excellent organizational and communication skills
  • Ability to work independently and collaboratively
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Experience with developing and implementing marketing strategies (social, digital, print)
  • Experience with (Some training will be provided)
  • Experience with creative agencies is preferred but not required
  • Experience with Adobe Creative Suite is a bonus

Statement of Diversity:

Saint Emblem may be small; however, we think big in many regards. This is seen in a universal process of creative collaboration, no matter the size or theme of our clients. Our team’s creativity is best harnessed when the diversity of people and their thinking is embraced, regardless of ethnicity, sexual orientation, gender identity, religion, cultural beliefs, or physical/mental capabilities. These agency ideals are reflected in a spirit of equality, empowerment, and respect for those we work for and with.

Branding is all about fostering a connection with a message and, ultimately, the people behind it. We believe these connections can be generated or followed by minds of any background, providing a platform for all to feel welcomed.

Salary and Benefits:

Your Resume

651 E. 4th St | Chattanooga TN 37403 ​