Human-Centered Problem Solvers
Agency
Our central focus isn’t on the technical aspects of the project but on who we’re building it with and who they aim to reach. We’ve seen the greatest creative success when we prioritize “why” people connect with each other, making the “how” much clearer and more achievable.
Authentic and impactful
Paul Mitchell founded Saint Emblem with the belief that branding should be driven by purpose and strategy, not just aesthetics. Early in his career, he saw companies solving problems with design alone, without a deeper strategy. Today, Paul and his network help companies define their purpose and develop strategies before creating identities and marketing platforms. By aligning brand values with audience needs, they ensure every decision is strategic, creating authentic, lasting connections.
Our Values
01
Purpose-Driven Creativity
We emphasize that design should not solely be used to solve design problems. Instead, creativity must be rooted in purpose. Every creative strategy and interaction is guided by a deep understanding of your brand’s mission and audience, ensuring that everything we create resonates meaningfully and serves a larger strategic goal.
02
Building in the Moment, Shaping the Future
We believe in creating lasting change, not fleeting victories. Our focus is on building brands that evolve and adapt, leaving a meaningful imprint on the world today and for years to come. We invest in sustainable success, ensuring that every step forward creates a brand legacy of impact and purpose.
03
Empathy in Action
We frame your brand platform through the lens of your audience first. By understanding their pain points, challenges, and desires before expecting them to become customers and ambassadors, we demonstrate that your investment in them is as important as theirs in you. This approach allows your brand to speak with empathy and support, fostering a more sustainable and meaningful relationship.
Chattanooga, TN
Chattanooga, TN is renowned for its natural beauty, but it’s the forward-thinking people and culture that truly define the city. Inspired by the city’s spirit of innovation, sustainability, and collaboration, Saint Emblem is excited to contribute to its momentum of positive change. We are committed to helping local businesses and organizations harness their potential, driving meaningful progress and lasting impact within the community.
Leadership
Chief Creative Officer | Founder
Paul Mitchell
Web Designer/Developer
Hannah Lipking
Founder & Brand Strategist
With over 20 years of experience, Paul Mitchell has crafted brand narratives for a wide range of clients, from global corporations to mission-driven organizations. His approach blends strategic insight with visual storytelling, helping organizations define their purpose, create scalable brand systems, and align messaging. Known for his impactful work with nonprofits and social causes, Paul ensures his campaigns not only resonate with audiences but inspire advocacy, loyalty, and lasting change.
Collaborations
Las VEgas, NV
Jackson, MS
Jackson, MS
LOs Angeles, CA
Tupelo, MS
- Brand Narrative
- Brand Architecture
- Sound and Voice
In order to see many of our brand stories come to life, Saint Emblem works with talented agencies and professionals in video production, photography, and other creative fields around the country.
