A Chattanooga, TN-based agency focusing on branded design within commercial spaces.
Existing Brand Evaluations
Custom Brand Development
Brand Toolkit Expansions
Physical Brand Applications Strategy/Design
Lighting Strategy and Design
Exterior and Facade Signage Design
Material and Placement Plans
Interior Signage Design
Directional Graphics Package
Exterior Way-Finding Signage Design
Interior Way-Finding Signage Design
Way-Finding Strategy Plans
Graphic Wall/Surface Design
Branded Features Design
Production Vendor Management
Whether a building is retail, office, municipal, educational, or hospitality, there are many untold stories and information that can enhance a visit.
Bringing the brand colors, typography, graphic elements, and messaging viewers see outside the walls to inside the space brings the brand experience full circle.
Municipal buildings, airports, and offices provide a perfect setting for graphically displaying the history and features of a community or organization.
Strategically placing durable full-bleed vinyl through a space can guide visitors, promote services, or visually convey the themes and values in a large format.
Cut vinyl is a cost-efficient solution for adhering or stenciling messaging, brand marks, and information on brick, glass, concrete, and wood surfaces.
Firms can look to Saint Emblem to evaluate an existing business brand structure or create one to implement an engaging and consistent theme throughout their projects.
While our role is to put finishing touches and creative spins on walls, signage, lighting, and fixtures, the collaborations with architects are inspiring for both sides.
We aid in selecting materials and surfaces that can weave into the style of existing spaces and also offer a thematic contrast.
Seeing and touching logos off-screen can build a connection with the brand like no other. In the case of Bulldog Burger Company, we designed the “CO.” symbol in reclaimed wood and back-lit lighting to make a focal point from the building entrance that is seamless with the rest of the space.
Lighting isn’t often associated with branding; however, it’s vital to creating an all-encompassing experience. Saint Emblem works with lighting specialists and vendors to select and design custom pieces that can complement the brand through shapes, placement, and tones.
Carrying over thematic qualities from products into the physical space has been a successful way to extend the brand. With Queens Reward Meadery, the core ingredient inspired us to build the honeycomb theme into custom lighting and reflective tiles emphasizing the rich tones in honey.
We all have Google and Apple to help direct us to a building. However, the experiences inside often need clarification—navigational signage is vital to office, educational, and municipal spaces. Bringing clarity to the functions of a space and how visitors can efficiently get to them shows that you thought about their experience.
A consistent and quickly understandable icon system can allow visitors to visually retain building features for quick navigation in future visits.
When moving visitors to multiple areas, levels, and functions of a space, the consistency of how those directions are displayed is critical. Choosing appropriately sized and highly readable typography can lessen confusion and improve traffic flow.
Brandmarks are often presented best off-screen. These are the moments when the thought behind a design can be studied deeper. Materials like metal, wood, and acrylic can be used to engineer any design into prominent signage on facades, entrances, and lobbies of spaces, providing high visibility and brand awareness.
Features like internally illuminated or back-lit lighting can bring a personality to brandmarks only seen in the physical space.
©2023 LIKEMIND LLC | Saint Emblem™ | brand, sweat, and tears™
A significant degree of science is behind the interaction of a building and its visitors. Distance to typography size ratios, line-of-sight placement, cognitive patterns, physical barriers, and design simplicity are just some considerations when building a functional way-finding strategy.
When navigating a space, visitors look for three keys: information, engagement, and efficiency. How each of those aspects is delivered is where the psychology behind user habits comes in. Information is always the primary focus; providing clear and concise directions to destinations and features is necessary for the user experience. However, it can quickly become a negative visit when visitors are left in limbo and frustrations grow over navigation. These experiences, both positively and negatively can have a direct impact on your brand.
Many tend to think inspiration is not a central need in non-retail spaces. We tend to believe the opposite. Retail requires quicker decisions and navigation. The visits are shorter in time, and the reasons for visits are less broad than those in an educational or municipal space. Engaging with audiences in spaces with repeat visitors and frequent functional needs is where your brand can play an important role. Your brand story and why it matters to the viewer should be prominently displayed in thought-provoking ways to capture imaginations, build offline awareness, and, ultimately brand ambassadors.
The ultimate goal of this experience is guest retention. The odds of gaining an audience and getting them to engage with you again via future visits, social media, purchasing, or referrals depend on your connection with them. Way-finding and brand implementation are great opportunities to showcase your care and concern toward your audience. There are also opportunities for interactivity via technologies beyond traditional signage. Digital signage, mobile device interactions, and social media opportunities can elevate viewer engagement.
The experience of getting from point A to point B in a building should be much like navigating a website, efficient. As we all navigate online experiences, they can quickly make the process of absorbing content or making purchasing decisions either smooth or mentally taxing. Now think about your space as if it’s a website; when visitors can get where they need to go quickly, it increases the odds of positive referrals and return visits, or they can get stonewalled. Their brand interaction with you can become harmful.
Strategies to incorporate properly placed visual triggers and clear communications along every path of a visitor’s journey can ensure their visits are efficient. When visitors feel unencumbered with their ability to navigate a space, it decreases the chances of frustrations and confusion when they ultimately reach their destination or interaction. The speed at which we all consume content in media these days is breakneck; we scroll fast, click fast, and type fast. These are the same audiences in your space; keep up with them.
Below are some insightful articles on branded environments and way-finding effects on visitor habits and psychology.
Saint Emblem seeks an insightful, diligent, and organized Marketing/Communications Strategist to generate effective promotional strategies for our clients and agency.
The Marketing/Communications Strategist is a hybrid role, also requiring proficiency in managing creative projects, campaigns, and client objectives. This individual will be task-driven, responsive, and take an assertive approach to problem-solving.
To succeed in this role, you must be able to research consumer and client metrics, translating this information to Saint Emblem branded campaigns. The Marketing/Communications Strategist is primarily an idea-generating position within a creative agency, making the ability to bring unique and tactful thought to the table key.
About the Agency:
Saint Emblem is a small team based in Chattanooga, TN, specializing in brand and marketing strategy. Our philosophy is that great brands are created with a story-first approach, understanding the client’s and audience’s mission and goals before ever putting pen to paper or pixel to screen. We push ourselves daily to deliver tactful solutions that take an extra step in the creative process, providing an elevated result our clients may not receive elsewhere.
Statement of Diversity:
Saint Emblem may be small; however, we think big in many regards. This is seen in a universal process of creative collaboration, no matter the size or theme of our clients. Our team’s creativity is best harnessed when the diversity of people and their thinking is embraced, regardless of ethnicity, sexual orientation, gender identity, religion, cultural beliefs, or physical/mental capabilities. These agency ideals are reflected in a spirit of equality, empowerment, and respect for those we work for and with.
Branding is all about fostering a connection with a message and, ultimately, the people behind it. We believe these connections can be generated or followed by minds of any background, providing a platform for all to feel welcomed.
Salary and Benefits: