Nest&Wild
2019
our role
Brand Development
Brand Naming
Packaging Design
Nest&Wild builds on the convenience and customization the online mattress industry provides to consumers. As an American-made product, the company launched in 2020 and produces high-quality products from its Mississippi-based factory.
RATIONALE
Well made in America.
Every component of a Nest&Wild mattress is proudly assembled in America. There are very few things as necessary as a good night’s rest. That’s why each mattress starts with the best raw materials and is thoughtfully assembled to allow for sustainable comfort.
Brand Strategy
A new brand and a new product are built similarly.
Before any design could be printed or stitched, there had to be a name. The foundation where all other messages and visuals would be built had to convey comfort in the product and an attitude we felt the customer could have due to that experience. Welcome to Nest & Wild.
While Nest & Wild didn’t come to Saint Emblem with a name, they did have a theme. The great American mattress is crafted for hard-working Americans from any background or environment. The foundation where all other messages and visuals would be built had to convey comfort in the product and an attitude we felt the customer could have due to that experience. Welcome to Nest & Wild.
- Company Naming
- Tagline Development
- Product design consulting
- Brand Design
- Retail Packaging
