our role

Brand Strategy/Design

Product Design

Product Packaging

Website Design

Utilizing sustainable core materials and processes in manufacturing, Glidewell aims to produce lifestyle products that have an impact in more ways than one. Organic ingredients such as eggshells can be used in products like yoga mats to supplement less environmentally friendly materials.

Brand Rationale

Getting to the core of a brand.

The Glidewell brand direction leaned well toward the philosophy of the product itself. Let the user be the star of the show. Clean, concise, and bold visuals allow for the most vital product information and name identity to be impactful but tasteful across physical products, social media, and online sales platforms. Glidewell sees the consumer of everyday-use products with sustainable factors as those who steer away from unnecessary fluff. The brand should become a supporter of the narrative instead of over-powering it.