People-Centered Creativity
Services
We take a holistic approach to brand management, blending strategy, design, and operational guidance to create a cohesive, impactful experience. Our goal is to help you own your brand and inspire others to wear it with pride, ensuring it reflects your values and resonates with your audience.
Key Capabilities
Brand Strategy and Consulting
Great brands are built on more than just visuals—they begin with a clear sense of self. We work with founders and teams to define what makes their business meaningful, magnetic, and market-ready. Our brand consulting services are rooted in research, collaboration, and vision refinement.
Conduct stakeholder interviews for brand insights.
Define brand values, mission, and vision.
Analyze competitors for differentiation.
Develop a brand positioning statement.
Facilitate brainstorming sessions to align vision.
Identify key customer pain points.
Craft a value proposition based on research.
Develop messaging frameworks for touchpoints.
Tailor messaging for audience segments.
Test and refine messaging through feedback.
Map the customer journey from awareness to advocacy.
Segment the audience by behavior and needs.
Develop key audience personas.
Analyze customer data for insights.
Create tailored communication strategies.
Research key competitors in your industry.
Perform SWOT analysis on competitors.
Map market trends and growth areas.
Assess competitors’ positioning and messaging.
Identify market gaps for differentiation.
Research and develop non-conflict service names.
Conduct trademark and domain availability checks.
Develop a scalable naming system for sub-brands and products.
Design an organizational structure and hierarchy for brand consistency.
Organizational Consulting & Fractional CMO Support
A brand is only as strong as the team behind it. Strategist Paul Mitchell collaborates with leadership and in-house teams to develop high-level marketing strategy, scalable workflows, and creative team coaching, driving internal clarity and external impact.
- Create marketing strategies aligned with business goals.
Lead and guide internal marketing teams.
Conduct quarterly performance reviews.
Manage marketing budget and liaise with leadership.
Coach teams to enhance marketing skills.
Develop training for marketing tools.
Mentor junior creatives.
- Facilitate cross-departmental training.
Assess team structure and identify improvements.
Design an organizational chart aligned with business goals.
Define clear roles and responsibilities.
Align marketing with sales and customer service.
Map the marketing project lifecycle.
Implement proofing and feedback loops.
Create a creative brief template.
Define decision-maker roles and ownership.
Develop SOPs for content approval.
Create SOPs for campaign execution.
Document asset management processes.
Establish content update protocols.
Create brand voice and message guidelines.
Creative Direction & Identity Design
We craft compelling identities that fuse aesthetic with strategy. Every design element—from logomarks and typography to color palettes—is purposefully chosen to embody the soul of your brand, ensuring it resonates with your audience and story across all platforms.
- Create marketing strategies aligned with business goals.
Lead and guide internal marketing teams.
Conduct quarterly performance reviews.
Manage marketing budget and liaise with leadership.
Create a style guide with design principles.
Define logo usage, spacing, and consistency.
Specify typography rules for various applications.
Document color usage and gradients for cohesion.
Provide guidelines for imagery and graphic elements.
ChatGPT said:
Design product packaging reflecting brand identity and user experience.
Create brochures, direct mail, and event materials with key messages.
Design displays and booths for conferences and events.
Collaborate with print vendors for quality production.
Map the customer journey from awareness to advocacy.
Identify key touchpoints of brand interaction.
Analyze customer behaviors and pain points.
Develop strategies to improve the customer experience.
Ensure consistent messaging across all touchpoints.
AT OUR CORE
We help brands uncover their essence and express it with conviction. Whether you’re building from scratch or refining what’s already in motion, our process is grounded in clarity, guided by creativity, and tailored to your unique market. We offer end-to-end support—from early strategic foundations to daily brand management—ensuring consistency, resonance, and growth at every touchpoint.
Specialized Services
01
Brand Management & Ongoing Stewardship
We help brands thrive long after the launch by guiding their expression across platforms, teams, and time. Whether as an extension of your internal team or a fractional brand lead, our stewardship ensures consistency, clarity, and strategic alignment at every level. We also specialize in developing brand architecture systems for multi-location or multi-brand businesses, ensuring that each sub-brand or regional presence supports the core identity without dilution. Our services include fractional brand management, brand architecture strategy, creative team oversight, strategic planning for growth, and cross-platform brand cohesion audits.
02
MARKETING STRATEGY
We craft marketing strategies driven by research and user experience insights. By leveraging data and user behavior, we partner with teams to develop campaigns that connect, convert, and scale. Our services include product and launch strategy, mission-based marketing, fundraising campaign development, corporate marketing frameworks, and channel/content direction—each tailored to user needs and business goals for maximum impact.
03
Environmental Design & Wayfinding Strategy
We transform spaces into brand experiences, ensuring they are intentional, intuitive, and aligned with your identity. From hospitality to corporate HQs, our wayfinding and signage systems blend clarity and aesthetics to guide movement and reinforce brand presence. Our services include branded environmental design, signage systems, spatial storytelling, and collaboration with architects and fabricators to create seamless experiences.
The University of Tennessee Chattanooga’s Student Center needed a redesign of its wayfinding strategy to create a more intuitive, student-centric navigation experience. The goal was to define key building functions and features while integrating UTC’s branding into the space. The existing system caused confusion and inefficient movement, and the challenge was to improve navigation while reflecting the university’s brand through engaging signage and wayfinding systems.
01
User Experience Mapping
We developed an optimized user flow by applying color coding, signage hierarchy, and spatial analysis to guide students efficiently through the building. This approach leveraged cognitive principles to reduce decision-making time and enhance navigability, ensuring seamless wayfinding across key areas.
02
Wayfinding Psychology
Wayfinding psychology was applied to create an intuitive navigation system aligned with natural movement and spatial orientation. By analyzing cognitive patterns, signage and cues were strategically placed to guide students seamlessly, minimizing confusion and enhancing the overall experience.
03
Brand Integration
We strategically integrated UTC’s branding into the wayfinding and graphic wall system, using branded messaging and icons that reinforced the university mission and future expansion efforts.
04
Architect Collaboration
Saint Emblem partnered with Chattanooga and Knoxville firm MBI to ensure a practical, durable, and aesthetically cohesive design, ensuring the wayfinding system would weave into the overall remodel plan seamlessly.
