Kentucky Bourbon Aging Co.
2023
Agency Role
Target Audience Segmentation
Campaign Development
Brand Strategy/Elements
Narrative Platform
Website Strategy/Development
Investor Recruitment Strategy
Our work with Kentucky Bourbon Aging Co. (KYBAC) focuses on building a strong brand and market presence that speaks directly to private bourbon investors, distillery partners, and traditional investment firms. Based on in-depth audience research and category insights, we developed a campaign framework anchored in KYBAC’s core narrative: bourbon as a legacy investment rooted in craftsmanship and cultural heritage. From this, we built a cohesive brand strategy and visual identity that shapes everything from investor materials to branded distillery markings—ensuring every asset strengthens KYBAC’s credibility and long-term value.
Brand Mark process
Homework pays off. Our development of KYBAC’s primary and supporting brand marks was grounded in extensive research—from moodboards and industry audits to audience profiles and visual language studies. We explored hundreds of iterations through multiple creative stages, refining not just what looked good, but what told the story. The final suite includes a set of marks that are both versatile and intentional—designed to function across investor materials, digital platforms, and physical assets. Each mark strikes a careful balance: elevated enough for the financial world, yet rich with the heritage and edge that makes the bourbon culture so compelling.
Benchmark Bronze
#A08662
Asset Amber
#E56700
Spirit Silver
#D5D1CC
Kentucky Blue
#6D9093
Charred Oak
#3C3A39
Narrative
Build your legacy by the barrel.
Core brand messaging establishes the tone for how audiences engage with KYBAC. Research revealed investors were seeking more than returns—they wanted meaning and legacy. This led to the tagline: “Build your legacy by the barrel,” blending aspiration and stability.
The supporting messages and narrative tone of the brand balance inspiration, transparency, and long-term value
Strategy and Consulting
Bringing the Brand to Market
Our role with (KYBAC) set the stage for a successful brand launch and drove over $13 million in fund growth during the first quarter of new investor recruitment. To bring the brand to market and scale investor interest, we led the design and development of a modern, high-conversion website that seamlessly balances education with storytelling. Our campaign work encompassed full creative direction, asset development, and media guidance to support both organic content and targeted recruitment funnels. Additionally, we helped define the investor acquisition journey by outlining communication cadence, lead qualification criteria, and scalable messaging templates for investor presentations and digital outreach. The result is a brand platform that not only captures attention but also builds trust and confidence in KYBAC’s unique investment opportunity.”
