Rooted in Mississippi and crafted by some of the best apparel talents in America, there is a deep sense of tradition and pride when wearing Blue Delta denim. Founders Nick Weaver and Josh West have tailored their products and message to appeal to a wide range of custom denim enthusiasts, including loyal clients in MLB, the NFL, the NHL, and many within the music and entertainment industries. Among the names who have donned Blue Delta Jeans are Morgan Freeman, Eli Manning, Dak Prescott, Tim Tebow, John Calipari, Jon Lester, Jason Isbell, Vince Gill, and Sturgill Simpson.
The raw denim that Blue Delta uses is grown and milled in the USA, and their partnership with Holland & Sherry uses fabrics that are grown and milled in Italy. As a bespoke product, up to 16 measurements are taken, and hand draft patterns are made for each Blue Delta client. The personalization continues with rivets, belt loops, custom pocket bags, thread color, and monograms customizable on each pair of raw denim jeans.
Each member of the U.S. Ryder Cup Team were fitted with custom jeans as part of a partnership with Blue Delta. Global custom clothier Tom James Co. partnered as the exclusive wholesaler of the Blue Delta Ryder Cup offerings through their sales reps in nearly every major U.S. market.
“The Ryder Cup partnership is a game-changer for us,” said BDJ chief executive officer Josh West. “This will allow our brand to be on an international stage. As a golf fan, it’s an honor to put our made-in-America product on the U.S. team.”
The partnership with the PGA is a game-changer for the brand’s exposure on a national and worldwide scale. Crafting a straightforward and memorable tagline, “The greens are turning blue.” for the campaign was an exciting process. It delivered a clear message using the two tones that tie the brands together.
Blue Delta works with tailors across the United States and internationally in Toronto, Canada, and London, England. The flagship storefront in Oxford, Mississippi, is a destination to see how it all began, and Trunk Shows across the country make the bespoke jean experience accessible.
©2023 LIKEMIND LLC | Saint Emblem™ | brand, sweat, and tears™
A significant degree of science is behind the interaction of a building and its visitors. Distance to typography size ratios, line-of-sight placement, cognitive patterns, physical barriers, and design simplicity are just some considerations when building a functional way-finding strategy.
When navigating a space, visitors look for three keys: information, engagement, and efficiency. How each of those aspects is delivered is where the psychology behind user habits comes in. Information is always the primary focus; providing clear and concise directions to destinations and features is necessary for the user experience. However, it can quickly become a negative visit when visitors are left in limbo and frustrations grow over navigation. These experiences, both positively and negatively can have a direct impact on your brand.
Many tend to think inspiration is not a central need in non-retail spaces. We tend to believe the opposite. Retail requires quicker decisions and navigation. The visits are shorter in time, and the reasons for visits are less broad than those in an educational or municipal space. Engaging with audiences in spaces with repeat visitors and frequent functional needs is where your brand can play an important role. Your brand story and why it matters to the viewer should be prominently displayed in thought-provoking ways to capture imaginations, build offline awareness, and, ultimately brand ambassadors.
The ultimate goal of this experience is guest retention. The odds of gaining an audience and getting them to engage with you again via future visits, social media, purchasing, or referrals depend on your connection with them. Way-finding and brand implementation are great opportunities to showcase your care and concern toward your audience. There are also opportunities for interactivity via technologies beyond traditional signage. Digital signage, mobile device interactions, and social media opportunities can elevate viewer engagement.
The experience of getting from point A to point B in a building should be much like navigating a website, efficient. As we all navigate online experiences, they can quickly make the process of absorbing content or making purchasing decisions either smooth or mentally taxing. Now think about your space as if it’s a website; when visitors can get where they need to go quickly, it increases the odds of positive referrals and return visits, or they can get stonewalled. Their brand interaction with you can become harmful.
Strategies to incorporate properly placed visual triggers and clear communications along every path of a visitor’s journey can ensure their visits are efficient. When visitors feel unencumbered with their ability to navigate a space, it decreases the chances of frustrations and confusion when they ultimately reach their destination or interaction. The speed at which we all consume content in media these days is breakneck; we scroll fast, click fast, and type fast. These are the same audiences in your space; keep up with them.
Below are some insightful articles on branded environments and way-finding effects on visitor habits and psychology.
Saint Emblem seeks an insightful, diligent, and organized Marketing/Communications Strategist to generate effective promotional strategies for our clients and agency.
The Marketing/Communications Strategist is a hybrid role, also requiring proficiency in managing creative projects, campaigns, and client objectives. This individual will be task-driven, responsive, and take an assertive approach to problem-solving.
To succeed in this role, you must be able to research consumer and client metrics, translating this information to Saint Emblem branded campaigns. The Marketing/Communications Strategist is primarily an idea-generating position within a creative agency, making the ability to bring unique and tactful thought to the table key.
About the Agency:
Saint Emblem is a small team based in Chattanooga, TN, specializing in brand and marketing strategy. Our philosophy is that great brands are created with a story-first approach, understanding the client’s and audience’s mission and goals before ever putting pen to paper or pixel to screen. We push ourselves daily to deliver tactful solutions that take an extra step in the creative process, providing an elevated result our clients may not receive elsewhere.
Statement of Diversity:
Saint Emblem may be small; however, we think big in many regards. This is seen in a universal process of creative collaboration, no matter the size or theme of our clients. Our team’s creativity is best harnessed when the diversity of people and their thinking is embraced, regardless of ethnicity, sexual orientation, gender identity, religion, cultural beliefs, or physical/mental capabilities. These agency ideals are reflected in a spirit of equality, empowerment, and respect for those we work for and with.
Branding is all about fostering a connection with a message and, ultimately, the people behind it. We believe these connections can be generated or followed by minds of any background, providing a platform for all to feel welcomed.
Salary and Benefits: