Wander and Perch
2020
our role
Campaign Brand/Tagline
Retail Show Displays
Product Packaging
Microsite Design
Rooted in Mississippi and crafted by some of the best apparel talents in America, there is a deep sense of tradition and pride when wearing Blue Delta denim. Founders Nick Weaver and Josh West have tailored their products and message to appeal to a wide range of custom denim enthusiasts, including loyal clients in MLB, the NFL, the NHL, and many within the music and entertainment industries. Among the names who have donned Blue Delta Jeans are Morgan Freeman, Eli Manning, Dak Prescott, Tim Tebow, John Calipari, Jon Lester, Jason Isbell, Vince Gill, and Sturgill Simpson.
RATIONALE
Bespoke denim. A fit like no other.
The raw denim that Blue Delta uses is grown and milled in the USA, and their partnership with Holland & Sherry uses fabrics that are grown and milled in Italy. As a bespoke product, up to 16 measurements are taken, and hand draft patterns are made for each Blue Delta client. The personalization continues with rivets, belt loops, custom pocket bags, thread color, and monograms customizable on each pair of raw denim jeans.
Campaign Strategy
Blue Delta partners with the PGA to become the official jean of the U.S. Ryder Cup™ Team.
Each member of the U.S. Ryder Cup Team were fitted with custom jeans as part of a partnership with Blue Delta. Global custom clothier Tom James Co. partnered as the exclusive wholesaler of the Blue Delta Ryder Cup offerings through their sales reps in nearly every major U.S. market.
“The Ryder Cup partnership is a game-changer for us,” said BDJ chief executive officer Josh West. “This will allow our brand to be on an international stage. As a golf fan, it’s an honor to put our made-in-America product on the U.S. team.”
The greens are turning blue.
The partnership with the PGA is a game-changer for the brand’s exposure on a national and worldwide scale. Crafting a straightforward and memorable tagline, “The greens are turning blue.” for the campaign was an exciting process. It delivered a clear message using the two tones that tie the brands together.
Your fit is always close in American made custom denim.
Blue Delta works with tailors across the United States and internationally in Toronto, Canada, and London, England. The flagship storefront in Oxford, Mississippi, is a destination to see how it all began, and Trunk Shows across the country make the bespoke jean experience accessible.
